I started my journey as a short film-maker during my college days, engaging in local film festivals and inter-school contests. My first marketing role was with a startup ad agency where I worked part-time as an associate producer.

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Fast forward to digital marketing life, I began working with a non-profit organization, responsible for creating and producing content for websites, newsletters, reports and social media. 

 

Later, I joined a well-known nationwide retail company, working on exciting projects and partnering with famous brands. Notably, I joined a pioneering beta project with Facebook Philippines testing our new audience targeting that heavily involves offline remarketing. Furthermore, I spearheaded groundbreaking initiatives such as Facebook Live and coined an official company mascot.

 

After the COVID-19 pandemic, I decided to work remotely. This shift allowed me to have more clients from Australia, New Zealand, the US, and the UK. Lately, my main tasks have involved crafting social media content, overseeing social media marketing activations, and executing paid media marketing strategies. 

 

Currently, I have developed a strong interest in data analysis and diving deeper into the realm of paid media advertising.